Senior Consumer Operations Manager

1. Data analysis/cleaning: Responsible for the collection and cleaning of brand consumer asset data, complete the settlement of crowd assets, and regularly output and report;

2. Normalized research: Conduct data analysis of industries, competitive products, categories and commodities according to industry development trends, brand strategies, event planning, etc., and output insight reports;

3. Crowd insight: Using tools such as data bank, strategy center, JD.com, etc., to deeply analyze the attributes and characteristics of the brand crowd, clearly depict the brand crowd portrait, anchor the core crowd and formulate the corresponding crowd operation strategy;

4, thematic research: according to the needs of brand customers, design project research ideas, research content, and write project plans;

5, responsible for brand customer connection, communication, review of internal materials, to achieve delivery standards.